Oct. 12, 2000

WALNUT CREEK, Calif. - The Pac-10 Conference, in conjunction with Student Advantage's FANSonly Network, is expanding efforts to provide fans with complete coverage of the Pac-10 Conference through the launch of a comprehensive official athletic website located at www.pac-10.org. The site, which re-launched the afternoon of Thursday, October 12, will be the official online source of information, merchandise, multimedia and more, directly from the Pac-10 Conference office.

The Pac-10's official athletic website will provide fans with complete information on all Pac-10 Conference activities, including updates from each of the member institutions. Also included are photos, audio and video clips, event coverage, rosters, schedules and interactive promotions and games. The FANSonly Network, which publishes official athletic websites for nine of the Pac-10 member schools, also plans to incorporate sports information from the individual school athletic websites into www.pac-10.org.

'The Internet continues to be an increasingly important information tool, and we are thrilled to have partnered with FANSonly to create an Internet site that provides a comprehensive and cutting edge resource for our fans,' said Pac-10 Commissioner Tom Hansen. 'The menu provided in our new FANSonly site will offer the most up-to-date and complete coverage of the Conference of Champions.'

'We are excited to have the Pac-10 Conference join the FANSonly Network,' said Jeff Cravens, FANSonly Network's Vice President and General Manager. 'Pac-10.org is the complete destination for fans of all the Pac-10 schools, and it's an excellent way for fans to follow their favorite teams and news from the conference level. The power of the Internet has become a vital part of any conference's marketing, promotional and information efforts, and it is a credit to the Pac-10 that they are taking full advantage of it.'

Through www.pac-10.org, computer users will be able to access virtually anything they would want to know regarding the Pac-10 Conference and its affiliate schools. Live game coverage, student-athlete and coach biographies and profiles and statistics will be on the site on a regular basis. The site will also include a feature for fans to register for updates to be delivered to the registrant's email account on a weekly basis.

The site is part of the FANSonly Network, which will help distribute Pac-10 news and information through its hub site located at www.fansonly.com. The FANSonly Network is regularly measured as a top-10 sports site by Media Metrix and now is the home to over 80 Official Athletic Sites.

About Student Advantage's FANSonly Network
Student Advantage's FANSonly Network is the most popular college sports destination on the Internet. The FANSonly Network provides online brand management and content delivery to more than 80 university athletic departments in the country, through the publishing of Official Athletic Sites. FANSonly.com serves as the network hub, providing comprehensive information on collegiate sports, including in-depth statistical packages and analysis, information on collegiate recruiting, and team pages for every NCAA Division I school

About the Pac-10 Conference
The Pacific-10 Conference includes 10 prestigious institutions of higher learning, including University of Arizona, Arizona State University, University of California, University of Oregon, Oregon State University, Stanford University, UCLA, USC, University of Washington and Washington State University. The Conference of Champions has claimed more NCAA team and individual titles than any other conference in the nation.