SAN FRANCISCO – Pac-12 Networks announced today that Steve Tseng, a highly respected sports and entertainment sponsorship sales executive, will join the Pac-12 as Executive Vice President, Sales, effective May 13. In his new role, Tseng will be responsible for revenue growth across sponsorship, advertising, branded content and related Pac-12 assets, based out of Pac-12 headquarters in San Francisco and reporting into Pac-12 Networks President Mark Shuken.

“As we look to drive value across our Pac-12 Networks and Conference, I am excited that Steve will be bringing his track record of success in vertically integrated sales to attract brands to the Pac-12 property,” said Shuken. “Steve’s extensive experience across business development, consulting and brand activation, along with his ability to lead and manage teams, will be a great addition to our team as we continue to explore ways to deliver value to our member schools.”

 

 

“I am thrilled to be joining the Pac-12 team to help lead the next phase of growth for such a storied property with so many iconic globally recognized university brands,” said Tseng. “The Pac-12 already boasts fantastic brand partners, and I believe there is a significant opportunity to create new, innovative partnerships given incredible platforms and content of the Pac-12 and the attractiveness of Pac-12 audiences and their high levels of loyalty and engagement.”

 

Tseng brings over 25 years sales, consulting and activation experience to his role at the Pac-12. He most recently served as Senior Vice President for Endeavor (formerly WME IMG) and head of the San Francisco office, where he managed the Visa Inc. global account, including developing and executing their sponsorship plans on-site during the Winter Olympic Games in South Korea and FIFA World Cup in Russia.  His over-two-decade career at WME IMG includes significant senior experience in sponsorship sales, activation, events and brand consulting, including for such companies as Wells Fargo, Accenture, Hyundai, DHL, Barclay’s McDonald’s, Chevron, Adobe, YouTube and Honda.  Tseng also served for two years as the Chief Global Partnership and Chief Sales Officer of the Women’s Tennis Association.

 

Over the past 18 months, the Pac-12 has signed or renewed sponsor or advertiser partnerships with 76, New York Life, Opus Bank, Gatorade, GEICO, Audi, Dr Pepper, ZipRecruiter, Jack in the Box, Maui Jim, Nike, State Farm, Taco Bell, Comcast, Cox and Unifi, among many others.

 

Pac-12 Networks is the innovative TV and multimedia company of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites and the Pac-12 Now app. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, go to Pac-12.com.

 

The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 52 of the last 58 years, with 519 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to Pac-12.com/conference.​