Pac-12 announces new multi-year partnership with TicketSmarter
TicketSmarter joins as an official partner and secondary ticket retailer of the Pac-12
SAN FRANCISCO – The Pac-12 today announced a new multi-year partnership with TicketSmarter that will see the ticket retailer serve as a secondary ticket retailer for several Pac-12-hosted events and an official partner of the Pac-12 Conference. The official partnership of the Pac-12 also includes TicketSmarter as an official partner of the football championship game, women’s basketball tournament and gymnastics championships.
“We are excited to welcome TicketSmarter as a partner of the Pac-12 and are thrilled to work with the team as a secondary retailer for tickets to support many of our most important Pac-12-hosted championship events,” said Steve Tseng, executive vice president of sales for Pac-12 Networks.
With the new partnership, TicketSmarter will serve as a secondary ticket retailer for several Pac-12 championship events, including the football championship game and women’s basketball tournament in Las Vegas, Nev., as well as championship events for Pac-12 Olympic sports with men’s and women’s cross country, women’s swimming and men’s and women’s diving, wrestling, men’s swimming, women’s gymnastics, women’s golf, men’s and women’s tennis, men’s golf, beach volleyball, women’s lacrosse, men’s and women’s track and field and men’s and women’s rowing.
“We are honored to enter into a relationship with the Pac-12 and look forward to working with the Pac-12 closely over the next several years,” said TicketSmarter CEO Jeff Goodman. “The partnership with the Pac-12 is a continuation of our efforts to develop strong, mutually beneficial relationships with collegiate conferences, teams and bowl games.”
For the Pac-12 championship events that TicketSmarter will serve as a secondary ticket retailer for, the company will also receive event signage, marketing and on-site activation rights as well as other ticket and hospitality benefits. In addition, TicketSmarter will also receive linear and digital advertising across Pac-12 Networks platforms.
With today’s announcement, TicketSmarter joins a number of other leading brands and current partners of the Pac-12, including 76®, Dr Pepper, Gatorade, GEICO, New York Life, Nike, Opus Bank and Unifi, among others.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 53 of the last 59 years, with 529 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, visit Pac-12.com/conference.